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Active Lab

Marketing Planner Tool

Geographic targeting meets real public data — a planner that lets you estimate audiences by platform, demographics, and daily activity.

ReactCensus API
Active Lab

About This Project

This tool combines census data, estimated platform usage, and population stats into a single planning interface. No subscriptions, no vendor lock-in. Built for mid-career marketers who need quick, actionable data without the enterprise price tag.

Current Sprint

Currently getting a stable baseline for the platform and collecting necessary data points.

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Dashboard view
Mobile view

Tech Stack

ReactCensus API
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