Blog
Writing
Thought pieces, tutorials, and strategy breakdowns for marketers at every level.
You Already Have the Workflows — AI Just Makes Them Smarter
Forget building new AI workflows from scratch. Here are the processes you already use every day — and exactly where AI slots in to make them better.
Why AI Should Be Your Teammate, Not Your Replacement
A practical framework for incorporating AI into your existing workflow without the existential dread.
Using Public Census Data for Smarter Geo-Targeting
Step-by-step walkthrough of how I built the audience estimation feature in the Marketing Planner.
Permission to Play: Why Your "Imperfect" Process Is the Point
On the value of showing your work, embracing messy iterations, and why perfectionism is the enemy of professional growth.